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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide

• Strategic Communication: An Introduction
• Jesper Falkheimer, Mats Heide
• Page: 174
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781138657038
• Publisher: Taylor & Francis

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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

From Public Relations to Strategic Communication in - GUPEA
Keywords: strategic communication, public relations, organizationalcommunication, transboundary. Introduction. Traditionally, organizationalcommunication activities have been separated and managed by different departments. The human resource department has primarily been responsible for internal communications. COMMUNICATIONS, BA - STRATEGIC - Wilkes University
STRATEGIC COMMUNICATION. The strategic communication concentration, which blends theory with practice, focuses strategic communication, persuasion and public relations while developing a range of communication skills and delivery, and an introduction to speech criticism. Pre-Requisites. COM-101 or consent  Communication and Journalism :: | The University of New Mexico
Introduction to Communication. (3). Principles and concepts of various types of human communication including interpersonal, small group, organizational, public and mass communication. Two hours lecture, 1 hour lab. 110. Introduction to Mass Communication. (3) . Introduction to Strategic Communication. (3). Strategic Communications - UCO
MCOM 2033 Media Production. MCOM 2063 Introduction to BrandCommunications/Advertising. MCOM 2153 Introduction to OrganizationalCommunication. MCOM 2193 Principles of Public Relations. MCOM 3103Strategic Communications Case Studies. MCOM 3163 Public Information Methods. MCOM 3333 Specialized  Raamat: Strategic Communication: An Introduction - Krisostomus
Raamat: Strategic Communication: An Introduction - Jesper Falkheimer, Mats Heide - ISBN: 9781138657038. Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and  Strategic Communication | SAGE Publications Ltd
The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the  J320 Stratcom I: Introduction to Strategic Communication Spring 2016
J320 Stratcom I: Introduction to Strategic Communication. Spring 2016. Dr. Denise Linville, Instructor. Office: 2062 Dole Human Development Center. Email: linville@ku.edu. Office Hrs.: 11:00 to 12:30 Tuesday and Thursday, after class and by appointment. Phone: 785-864-7624. Course Description: This survey course will  An Introduction to Strategic Communication - SAGE Journals
Aldrich, H. (1999). Organizations evolving. Thousand Oaks, CA: Sage. Google Scholar. Ansoff, H. I. (1965). Corporate strategy: An analytical approach to business policy for growth and expansion. New York, NY: McGraw-Hill. Google Scholar. Argenti, P., Howell, R., Beck, K. (2005). The strategic communication imperative. Strategic Communications - UCO
Program: Strategic Communications. Dept: Mass Communication. Major:Strategic Communications - Organizational Communication. College: Liberal Arts . Degree: Bachelor of Arts (B.A.). Major Code: . MCOM 2153 Introduction to Organizational Communication. MCOM 2193 Principles of Public Relations. MCOM 3093 

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